Wow. They've surpassed themselves with this little campaign. Shot by Garance Dor and Scott Shuman, I love the use of the Instagram filter {that app is probably the biggest reason I want an iphone...}. I think it's a really beautifully shot campaign, and I love how the filter just makes it all a bit softer, a bit more romantic. I particularly love that it's about pretty normal moments - reading a book curled up together, flagging down a taxi, stealing a hug...
Well done Tiffanys. Well done. Now if you could reward my interest and appreciation of your campaign with a diamond, it would be much appreciated. Ta.
{all images via Tiffany's}
Love
B
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